ECDA — Eastern Cheer & Dance Academy (ECDA) is an up and coming dance school in the eastern suburbs of Melbourne, Australia. Starting out as a small, just-for-fun cheerleading team, they grew over the years. This branding design took the elements of their roots, the team colours of purple and gold and the varsity style of traditional cheerleading. A combination used to create a monogram which has become the face of the company.

Art Direction and Design: Sam Castle-Twyford