DENFAIR Design Loop — DENFAIR Design Loop was held during Melbourne Design Week 2018. 15 Design showrooms and studios curated installations exploring the theme ‘Celebration of Material’. The event was designed for people to travel through many of the leading design showrooms within Melbourne. To capture this we used the simplistic symbol of an oval to demonstrate the ‘loop’. To distinguish this event from DENFAIR we chose primary yellow- a colour that would counter all the branding of DENFAIR. We developed the symbol and colour to coincide with four unique images that are suggestive of the other forms of material explored in the installations and talks at the event.

Design: Sam Castle-Twyford

Art Direction: Claudio Oyarce

Work completed at Unwritten Shows